Parker Moore Design
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Haven TMS: Product Design

Haven TMS is a transformative solution for streamlining logistics and supply chain operations. The platform gives customers control and visibility over their data, empowers team collaboration, and automates the process end-to-end. Before Haven, a typical shipment might take around 8 hours to fully process. With Haven, customers can complete the same shipment in about 15 minutes on average.

The early Haven app was a rates marketplace for customers. During my time at Haven, we created modules which established the product as a true TMS category platform. As Director of Product Design, I led a nimble team of full-stack Product Designers in coordination with product and engineering teams. Unless otherwise noted, I also was a hands-on IC Lead Product Designer for the projects below – strategy, concept, design, production through development and launch.

In order to capture the breadth we designed during my time at Haven, the documentation below is a bit Dribbble-ized. I'm happy to provide greater context on individual projects.

 

ROLE

Director of Product Design

Lead IC Product Designer

Duration

Late 2016 to early 2019

TEAM

VP of Product

3 Sr Product Designers

Product Manager

 
 

Dashboard & Tasks

When customers login, they're greeted by an action-focused dashboard with an overview of Shipment-related Tasks and Messages, a tool for exploring shipment rates, shipment reporting stats, and tracking info for current in-transit shipments. Shipment progress is essential. We created a flow for managing Tasks: providing status information, a system for notifications, and a dedicated view to work on and triage Tasks.

 
 

Rate Explorer

Traders are one of the primary personas for the product. They have many pre-negotiated rates with carriers which are used to book shipments. The rates are complex, based on criteria including: mode of transport (sea, air, land), particular carriers, validity dates, and equipment. We built Rate Explorer so Traders can browse and filter their rates, helping them find the most suitable for a shipment. Price isn’t always the driving factor. Traders upload their rate spreadsheet for ingestion into the tool. Then explore, book on the best rate, or request a new rate from the carrier.

 
 

Booking

Haven had a light booking tool which captured top-level information, requiring Haven operations to perform manual fulfillment steps. We designed a comprehensive booking flow from scratch to capture and fully automate booking with carriers. Customers can start a booking by preference: guided form/flow, upload an already completed off-platform booking confirmation, or rebook previous shipments via saved Favorites. The design challenge was to capture the required volume of booking data while minimizing information density and reducing overall time to book.

 
 

Shipments

Haven customers are high volume shippers: commodities traders, large food producers, and some CPG. These shipments are complex, requiring participation from multiple parties (internal & external partners/suppliers) across many shipment phases. These groups need to collaborate on several required documents in order to fully process shipments for transit. Once in-transit, their teams need to track the shipment to ensure on-time arrival. Haven’s shipment modules are designed to improve team collaboration, visibility, and automate processes. We created new modules for voyage selection, messaging & notifications, workgroups, and auditing. Improvements were made to existing shipment list, document management, and quoting modules. Concepts were designed for document creation and inventory management. More info on each screen (hover).

 
 

Track & Trace App

Haven is developing a comprehensive, mobile-first app for tracking shipments in all modes of transport, with visibility at the container and parcel-level. Notifications are surfaced to provide updates and alerts. Customers simply purchase and download the app, import completed bookings, and easily share/invite team members to track, while managing their access. I directed a team of 2 Sr Product Designers on the project.

 
 

Reporting & Analytics

We designed and built a comprehensive suite of reporting and analytics tools from scratch. The reports provide highly granular views of freight spend, allocation, and invoice auditing. The Provider Performance tool helps customers make better decisions on the carriers they use for shipments, mining historical rate and dependability data. A Detention & Demurrage report allows customers to manage their freetime, helping them avoid shipment overcharges.

 
 

Onboarding

We created a flow allowing customers to perform the initial steps of account setup: importing partners, team members, and financial information. Over a short series of screens (with engaging illustrations by Justin Tran) customers can upload or input their data. A summary screen with process validation is provided at the end.