Get Perpendicular
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The Dawn of the Tera Era
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“Get Perpendicular” was a viral hit – a Schoolhouse Rock throwback explaining HGST's perpendicular recording hard drive technology. A followup, “The Dawn of the Tera Era,” went technicolor to promote their new (at the time) tera drives.
Scott Gagner and I developed both concepts and he served as AD on “Get Perpendicular.” He also wrote and produced the music for both videos. I was CD, AD, and Illustrator on Tera Era, and CD on Get Perpendicular.
Get Perpendicular
Click to play video.
The Dawn of the Tera Era
Click to play video.