2013 rebrand
2013 rebrand style guide
Working with Tesser in SF, I was one of two lead designers on the final round of Wendy’s rebrand. We were tasked with mining the space between two very different consumer-tested final design concepts for the new Wendy. After hundreds of minute iterations and meticulous spline-tweaking, the new Wendy cameo and wordmark was approved and ready for prime-time. I then art directed and designed the rebrand style guide.
2013 rebrand
2013 rebrand style guide