Final menuboard
Final design, detail
Alternate concept 1, reclaimed materials
Alternate concept 1 detail
Alternate concept 2, stained wood slats
Alternate concept 3, evolved letterboard
Menuboard system concepts for Ben & Jerry’s scoop shops, while on contract for Tesser. I explored materials, method (hooks, magnets, slats, etc.), and created a flexible menuboard system with swappable panels for flavors and promotional graphics. While the chalkboard direction wasn't one of my initial concepts, I evolved the design significantly into final production. Currently in stores.
Final menuboard
Final design, detail
Alternate concept 1, reclaimed materials
Alternate concept 1 detail
Alternate concept 2, stained wood slats
Alternate concept 3, evolved letterboard