HGST_thumb1.jpg

HitachiGST, Viral Campaigns

“Get Perpendicular” was a viral hit – a Schoolhouse Rock throwback explaining HGST's perpendicular recording hard drive technology. A followup, “The Dawn of the Tera Era,” went technicolor to promote their new (at the time) tera drives. 

Scott Gagner and I developed both concepts and he served as AD on “Get Perpendicular.” He also wrote and produced the music for both videos. I was CD, AD, and Illustrator on Tera Era, and CD on Get Perpendicular.

Get Perpendicular
Click to play video.

The Dawn of the Tera Era
Click to play video.