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UCSF Dept of Orthopaedic Surgery, Website Design

In partnership with Wheel Media, I did hands-on UX & UI design for the UCSF Dept. of Orthopaedic Surgery (DOS) website. The DOS is a network of patient care specialties, research labs, educational departments, community outreach programs, and hospital facilities. They're autonomous brands, each with a unique clientele including patients, researchers, students, faculty, and press. Our challenge: make a complex information architecture easy to use, and provide a unified parent brand experience for the Department. I also art directed video production and a shoot of custom photography.

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